Key Fact to make Great PowerPoint Presentation

Many people prefer to face the electric chair as compared to take a sit through a PowerPoint presentation. This is fairly seems reasoning, thinking of many Power Points are capable of uninteresting you to definitely passing away.
It’s regrettable that will a lot of PowerPoint delivering presentations are generally inadequately built as well as delivered, due to the fact when carried out effectively they can be immensely engaging. Here’s how to get essentially the most out from your presentation:

1. Have a point.

A point is usually just what places the energy in a PowerPoint presentation, what continues individuals from walking apart imagining they’ve misused their time. A good way to build the core point is to comprehensive the sentence, “The most critical thing you will attain with this presentation is usually _________.” Whatever the point is, it should matter for the audience, definitely not the particular speaker. Instance: “This presentation will show you how we can easily lower your procurement fees by 25 %.”

2. Do an outline.

The purpose of your demonstration will be the starting point for the outline, as well as it should be started at both commencing and the stop. Sticking to the actual illustration, continue the actual outline with the addition of some sort of slide for every high-level way and you’ll be able to reduce the customer’s procurement expenses. Then add slides intended for ways in which need to have in depth reason. A point-based, benefit-driven outline forces you to definitely place tips within a collection that the audience can easily follow—and, more important, wants to follow.

3. when in doubt, leave it out.

Prevent the attraction to go in depth. Ask yourself: May the audience find the point and turn into happy to react onto it with no this information? The enormous worth involving hitting only the large points is brevity. The extended the presentation, the lesser number of men and women remember. With regard to sophisticated subject areas, supply a high-level presentation, after which email listeners a copy of the PowerPoint along with additional, detailed slides.

4. Highlight personal benefits.

While discussing the significance value of conserving 25 percent on procurement charges, go beyond this boring business benefits just like a better bottom line, along with touch on what your own customer could be a main character to the boss, and maybe even make an extra week’s holiday. These draws people and impact these people on a deeper level.

5. Use powerful images.

Particularly for slides that has a personal angle, work with images of which stir up a psychological answer. Everyone complains in relation to dry out presentation, and also poor image is a massive reason why. Only ensure that pictures are usually tightly related to your slide’s content material; nevertheless they merely distract and also befuddle.

6. Use images to simplify complex ideas.

Everyone should know that the slide loaded with prolonged topic factors will be wearisome. If the concept will be of which complicated, forget the wording permanently as well as utilize a image that you can walk through the audience. Any visual description will be easier realized as well as more time remembered.

7. Use slides for emphasis, not exposition.

The slide ought not to attempt to inform the entire story—that’s what the particular presenter ought to do verbally. Commonly, the best way to leveraging the slide is to identify in addition to strengthen key points.

8. Use humor carefully and selectively.

Getting Power Points frequently include a cartoon or maybe 2, in addition to an intermittent laugh breaks down boundaries and inhibit clock-watching. Powerful hilarity for the organization demonstration steers free of dubious topics possesses no less than many meaning to the subject. Laughter can also be used to help make key points sink in.

9. Ask great questions.

As opposed to presenting the dialog, engage your viewers in conversation. Due to this to work, you should ask issues in which force people to think, although not and so tricky concerning make sure they are clam up with regard to concern with presenting the foolish answer. Several quick affordable way to get individuals to speak up: Ask them to reveal the (not too) private encounter or perhaps to give you their particular gut reaction to what you simply just said.

10. Rehearse again and again.

You’ll be able to constantly tell when a presenter features employed: Slide changes are impeccably timed, details are clear, along with concerns are fielded smoothly, never ever disrupting the particular stream from the demonstration. Slick performance catches and gets curiosity, and that can’t be accomplished through “winging it.”

11. Solicit audience feedback afterward.

Wonderful presenters usually start just as clumsily seeing that anybody else. Perhaps the second-best solution to boost is usually to consult this audience what exactly they appreciated in addition to what exactly could be enhanced. Individuals will probably offer solutions even though they’re there, so look at passing survey cards in addition to obtaining these individuals because they get away from.

12. Watch yourself on video.

In case audience opinions are the second-best way to improve, watching yourself in action might be the top. Many of us feel the various other means all around, however the flaws are far more obvious to ourselves in comparison with to others. It can be distressing, however possibly a couple of minutes critiquing the overall performance on video could save you several hours of time in a PowerPoint training area.

Why email marketing still has value

If you’re anything like me you’ve unintentionally subscribed to a multitude of e-mail lists. On a regular basis I have found myself clearing away my mailbox filled with e-mail promotions promoting special discounts and deals. I hardly ever have a look at them and even when I do I rarely act. So why utilize e-mail promotions? Mainly because it works. Yes, it may look like like nobody pays attention but the average click through rate for email promotions is 3-5%. For every $1 invested in e mail marketing the average return is $44.25. That’s a 4,300% return on your investment.
It’s also low cost. There’s no postage needed. Just build a marketing campaign and hit send. E-mail has another objective too. Company awareness. Many times people go with a particular brand not simply because they believe it is superior but merely because they can recall the name. Remember, the objective of advertising is not necessarily about generating a sale right that minute. It’s about burning your brand into a buyers memory so you are the first person they think of when they’re prepared to purchase . Even if your e-mail goes directly to the trash you still reminded them of your existence. And from time to time you’ll send along a promotion at just the right moment when they needed your service.

Building your mailing list

Deciding to implement an email marketing strategy is excellent but how do you build up an email list? Your website is a great place to start. Make sure you have signup forms conveniently placed on your website. Consumers visiting your site can opt in for notifications or be alerted of offers. As you obtain new customers be sure to collect their information when they make a purchase. If you include ecommerce on your site make certain to include email signups at checkout. Most businesses have a contact form for inquiries about a service or product. Once again it’s a great opportunity to collect email addresses. Do you offer a downloadable report or white paper to customers? Require an email address in order to access it. You might also promote a contest or host live webinars which would require an e-mail sign-up. Industry exhibits and expos may also be fantastic chances to collect consumer information.


E-mail marketing isn’t only about pushing a promotion. It’s also about staying engaged with your customers. All that amazing content you’re developing is great material for a newsletter. Provide valuable information to your list and bring them to your site to see new articles. Update people about what is happening with your business. Are you taking part in charity work? Have you hired a new employee? Are you throwing a major event you’d like people to attend? Email is an excellent way to announce all of the interesting things you’re doing.

Data driven email marketing

We live in a data driven community and information is a thousand times simpler to collect than it was in the past. We now have insight into our customers along with their habits. You can collect information about age, gender, past purchase behavior, geographical location, etc. All of this information allows you to segment your email lists and cater messages to a specific audience.

Just take a look at how Amazon uses data to suggest music, books, or products according to what the shopper has purchased in the past. Yes, it can be slightly creepy how much they know about you but it also makes things simplier and easier for me as a buyer.

Take a photographer for instance. Let’s say they focus on newborn and family photography. One of their desired goals is to produce repeat business so they attempt to collect relevant data from their mommy clients with newborns. They take note of birthdays, how many kids are in the family, and possibly wedding anniversaries.

This information enables the photographer to build offers targeted at particular clients. They may send out special deals for 3 month, 6 month and 1st birthday photo sessions. Even years later they may be able to solicit for senior pictures when graduation rolls around. As the photographer discovers more about the spending habits of their customers they may send special promotions to preferred customers.

If you acquire birthdays you’ll be able to send out birthday greetings that let your clients know you are thinking about them. Data is one of the most useful tools companies have available however it’s only as useful as the insight you derive from it and the actions you take with it.

Assessing performance

It may be easy to deliver an email but it is considerably more difficult to optimize your efforts. If you’re a novice to email marketing you will need some time to test and assess the effectiveness of certain campaigns. Some points to consider are:

What time of day do you deliver emails? What day of the week do you send out emails? How often do you send out campaigns? Which campaign messages perform better? What subject lines perform better? Where is the positioning of pictures and text? What fonts do you use?

A few of these things might seem unimportant but all of it makes a difference. Several studies have been done about eye tracking and how it relates to marketing. Imagine you design an email marketing campaign with an image of somebody looking or pointing off to the right. Whenever someone views that email their view may be naturally drawn in the direction of the individual in the image. Are their eyes being drawn to the specific material you want them to see?

It’s advisable to test different versions of a promotion to see which versions are more effective. Break your list up into thirds and find out if various designs perform differently. If you’ve got consumers in several timezones send an offer out in waves so it coordinates with their schedule.


Like anything else there are numerous different email marketing tools to choose from. I prefer Mailchimp. Right now it’s the top application on the market and is effortlessly incorporated into almost all website builders.

Why You Are Not Making Any Money Online

Making money online is a bit like the American dream. You can get there through hard work, determination and initiative. A lot of “gurus” advertise their products as this get rich quick miracle, but that unfortunately doesn’t exist. It is just hype.

Several reasons crop up time and again why people don’t make money online. Let’s take a look at them, eliminate them and put better systems in place. Here we go…….

You need the right mindset. Read personal development books, go to seminars, watch webinars, and do things that get you into a positive frame of mind. Sitting in front of the TV crying because you don’t have money will never work. I’ve tried it :>

Find a mentor that has done it all before. It is much easier to copy success than to try and reinvent the wheel. Buy their product, ask them questions and pick their brains. Just make sure they are the real deal. Read up on them, look for testimonials and ask around on forums. Find a system that works and use it!

You shouldn’t have a crappy attitude. Complaining about everything is not going to work. Control what you can and don’t worry about all the other things. Put in the long hours, do your due diligence and everything else will fall in place. Focus on the controllables not the uncontrollables.

Apply more than you learn. For every hour that you learn, you should apply it for three hours. This will improve your skills much faster and you will not suffer from information overload. There is too much information out there, find one strategy and master it, only then you should move to a next one. This will save you hours of frustration. Trial and error is the best way to learn this business.

Focus on one traffic source when you start out. You can spread yourself thin very quickly when it comes to traffic. You will never achieve the results you are looking for if you try to master all the traffic methods. I can’t be more serious about this; focus on ONE traffic source when you start out. Once you have that under control , then move on to the next one. Don’t suffer from shiny object syndrome. Don’t buy every new program that promise you the world. There’s a new “revolutionary” product every month, so you can’t win this battle. Find a product that you believe in and stick with it a 100%.

Be consistent. This business is like a snowball, you start small and the more consistent you are the bigger it will get quicker. Focus for instance just on blogging. Blog every day, focus on good content and get your posts out there via social media or by any means necessary. It will take some time, but things will fall in place I promise you. Keep your focus and be consistent.

6 Steps To Nurturing A Profitable Business

Why are you in business?
If you just responded saying it is to help others or to make the world a better place or some other lofty vision, you are only partially correct.

The truth is, you are in business to make money.

Without money, you can’t be sustainable or make much of a difference and it’s really tough to be able to help others when you can hardly help yourself.

I see this kind of struggle every day when talking with entrepreneurs and new business owners where they have an amazing vision and strong desire to make a difference yet can’t make ends meet.

With this in mind, I’ve put together some pointers that have helped me build a multi 6-figure business.

With a New Year upon us, I encourage you to implement some or all of these suggestions and you’ll be on your way to fulfilling the reason why you are in business to begin with.

And you do this by nurturing your business to success!

STEP ONE: Nurture Your Vision

Create specific goals that will lead you to fulfilling your vision.

Do this by first understanding what you want your business to look like a year, two years and five years from now.

Then create a plan that will support those goals.

What needs to be in place in order to achieve those goals? How much income do you need to be able to pay your bills and live comfortably?

Then calculate how many clients and/or sales do you need in order to accomplish that goal. This roadmap will be what you follow to achieve your vision.

And remember to treat your business as a business instead of a hobby (which is what happens when we allow every day distractions take us away from achieving our business goals.) This mindset shift alone will make an incredible difference to your success.

Make a commitment and don’t let excuses get in the way of honouring that commitment.

Daniel and I work 15 hour days most every day of the week. We don’t let excuses of being tired or having a cold distract us from reaching our goals. This kind of committed mindset is what you need to also have to accomplish yours.

STEP TWO: Nurture your marketing

This step is vital to your business success. Period.

Without marketing your business, you will not flourish because no one will know you exist! Here are some tips to get you going:

Do a thorough analysis on who your ideal target market is, what their struggles and needs are and how you can help them. Get to know exactly who it is that you want to attract as a customer.

Spend at least an hour or two a day minimum working ON your business. And if you can’t take that time, hire a competent marketing firm that can do a lot of it for you (and the bonus is that you’ll benefit from their expertise, which will save you more time, energy and money in the long run.)

Market yourself daily via social media, networking groups, blog postings and commenting on other blog posts.

This does not mean pushing your products or services on others. Your goal is to get in front of your ideal target market and develop relationships with them so they can begin to know, like and trust you.

When I first started out in business, I did a lot of volunteering where I could showcase my website design and development expertise. I worked with several non-profits and gained a lot of valuable experience along the way.

If you have a service-based business, considering doing the same. Not only will it help build your brand exposure and gain a valuable reputation as someone who is contributing to the community, you will also be able to use this as a great learning experience to build your skillset at the same time.

STEP THREE: Nurture Your Existing Clients

The best way to build your business is through referrals.

When a client is pleased with your offerings, they will be more than happy to tell others about you.

Here are a few pointers on how to achieve this:

Demonstrate you care about them by being accessible and responding to their needs in a timely manner.

Let them know you’re thinking about them and share articles, resources and other things you find that they will appreciate receiving.

Follow up to see how they are doing.

Thank them for being a client/doing business with you.

Stay in touch on a regular basis through social media, blog posts and newsletters.

eVision Media is built on an approximate 90-95% referral base. We do very little marketing aside from our social media efforts. Most all of our new and ongoing business is a result of having and nurturing happy clients.

What can you do today to start developing a happy customer base that will think of you when they come across others who could use your product or service?

STEP FOUR: Nurture Your Team

It is nearly impossible to build a successful business without any help.

Build a team of resources (either as employees, contractors or agencies with specific expertise) who can offset your weaknesses. Delegate as much as you can of the stuff you really don’t like doing or don’t know how to do (properly).

Lead your team by example and be generous with encouragement, praise, gratitude and respect.

Have your team feel like they are a part of the overall business success where they can help by brainstorming new ideas and finding ways things can be improved.

My first hire was a programmer many years ago. I knew the more higher-end programming was one of my weaknesses (nor did I want to further develop that skillset) so I sought to hire someone who’s passion was in programming.

Today, we comprise of a team of 10 people who all bring to the table their particular expertise in design, copywriting, Social Media, online marketing, SEO, and of course programming. I could never accomplish any of what we have achieved without such a team in place.

What are your weaknesses that you are trying to do yourself that you should be delegating instead?

STEP FIVE: Nurture Your Systems and Processes

It’s probably the last thing you want to do, but it’s critical to document everything you do and how you do it as if you were going to re-create your business as a franchise. (Read Michael E. Gerber’s The E-Myth Revisited to find out how.)

This step will save you countless amounts of time and energy, especially as you build your team while growing your business. We have several systems in place that keep our virtual team atmosphere running smoothly and efficiently.

One of the key areas to be mindful of is communications between you and your team members. It’s easy to let things fall through the cracks if you don’t have a check and balance system in place.

STEP SIX: Nurture Your Self

I encourage you to believe in what you are doing and have confidence and trust that everything will work out.

Stop chasing after every guru out there and start trusting that you already have the knowledge and resources you need to succeed.

Stay on track by following your plan and don’t let the shiny object syndrome continually pull you and your team in several different directions.

Find a mentor, mastermind group or coach that will not only support you but guide you on how to implement your plans and allow your brilliance to shine. You’ll stop wasting time and money and start focusing on what is most important so you can grow more quickly and get the support you need.

Having gratitude is a big part of our day, every day. The more we focus on being grateful for what we have, the more positive our lives become. Find something to be grateful for instead of focusing on what you don’t have and this will have a profound impact on your success.

By nurturing your business using these 6 steps, you will not only enjoy growth and sustainability but also the success you desire!

Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.