10 Essential Website Update Hacks to Help Boost Sales

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When was the last time you updated your website?

It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business.

Remember your website is out there promoting you and your business 24 hours a day, 7 days a week, all year long. So if you’re one of those people that never gave your website a second thought once it went live, then please keep reading.

First of all, your business website is not a static brochure.

It should be a living, breathing document that is an accurate reflection of your business. But it’s easy to get caught up in the daily activities of running your business and forget to review your website regularly.

If you can’t remember the last time you did a website update, let’s just say you are overdue.

Here are some of the top things you need to do to update on your website to keep it running smoothly and ensuring you are not sending your visitors to your competitors:

1) Broken Link Check. If you have any kind of hyperlinks on your website, there are bound to be some that are broken. Broken Link Check is a free service that reviews your site to notify you of broken links that need fixing.

2) Customize Your 404 Page. Speaking of broken links, if you have a link to a page on your own site that no longer exists, it will direct visitors to what’s called a 404 page.

This page is created as a default page whether you use WordPress or some other means to build your site. And it looks ugly so it’s important to customize this page and make good use of it.

You can have your webmaster ensure it matches the look and feel of your website and put a custom message on there, directing people back to your home page, show how to connect with you on social media, and offer an opt-in freebie to capture the lead.

3) Fix Typos. Nothing looks more unprofessional than having typos on your web page. Often they are hard to spot yourself because we read what we think it should say instead of what is actually there.

Typosaurus is a great free tool to help you spot those pesky spelling errors and get them fixed ASAP before you turn off any more visitors. Those first impressions are powerful and count towards whether someone will buy from you or not.

4) Improve Navigation. Keeping website navigation simple and intuitive is important. You want customers to find all the most important information without having to hunt around and look for it.

Keep it simple: Use clear wording that your visitors will understand. And consider drop down menus to keep like pages grouped together and organized.

5) Ensure Mobile Responsiveness. If your website is not designed to display well on smart phones and smaller screens, it’s costing you traffic and valuable leads.

Many potential customers do their searching on their devices in between appointments, while watching TV, and pretty much all the time. We are often asked to convert older websites into being mobile friendly (or it is often time for a whole new look and feel) so the same could be done for your site too.

If you haven’t checked and ensured your website is mobile friendly yet, put it at the top of your to do list! Every day you don’t, it’s costing you sales.

6) Update the Staff Page. Turnover happens so it’s important to regularly review your staff page. Check to see if you need to add new hire, remove old ones, and update bios and headshots.

7) Correct Contact Info. Make sure your address, email, phone, and fax numbers are up to date. The last thing you want is a potential client trying to reach you and are getting a wrong number!

Add a link to your business on Google Maps too so people can find your business easily.

8) Add Social Links. Place social media icons that click to your business channels prominently on the home page so prospects can connect with you that way.

Also be sure to put social sharing links on your blog so people can quickly and easily share your blog content with their social media followers.

9) Update the Look and Feel. Has your ideal target market or brand image changed since you last updated your website? Or perhaps it’s time for a fresh new look that is more up to date?

I encounter many websites that look old and deserted. The immediate impression I get is that the business is either shut down or they don’t care about the professional impression they are giving their visitors.

So if your website was built more than 3 or 4 years ago, the chances are good that it’s time for a new, fresh look that positions your business in a better light.

10) Copywriting Update. It’s important to review the content on your website. Is it too long? Is it truly compelling? Does it have proper calls to action? Is it really reflective of your brand message?

The text and images on your site are extremely important when trying to convert website visitors into paying customers.

It might be time to hire someone to take a look at the copywriting on your site and ensure it’s giving the right message to the right people.

Tips to sell online cheap and make high profit?

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What are the tips or tricks to sell cheap online and make high profit.
You could find a way to make sales online but it is not easy to make high profit anymore.

So how do you start? Selling online is not difficult however it is a tiring job that needs a lot of work. You first need to have a website or sell on Marketplaces. Selling on your website will never be enough and needs high maintenance and updates all the time. Selling online needs a lot of search and study to find the right product to sell. So look for a cheap or a unique product that you can add a high margin to it. The more you are busy and you are making sales, the more you are in need for more people to manage your inventory, stock and processing your orders.

What are the expenses? The main cost to sell online is the website or marketplace, transaction fees for the marketplace and for the payment gateway. After you pay all the expenses and fees, then you can determine your profit; and if you did’t plan it properly, you will end up making a small profit.

How to increase your profit? To increase your profit, you simply need to look into: a. Find a niche product that you can sell with low competition. Use Google trends to find the niche product.

b. Compare the online Marketplaces and find the cheapest option to reduce your expenses and fees. By avoid paying admin and transaction fees you will automatically increase your profit. Go to www.sellzo.com.au and select the free package to start your online store. The free package has no admin or transaction fees at all. It is limited to 100 listed product but it is ok to start with and it is completely for free. c. Find a free management tool to manage your contacts, tasks, sales, invoices, etc. The tool will help you manage your business without additional employees. Again, we reduced the expenses.

Following those three tips, you should reduce your expenses and start increasing your profit easily.

Keeping Your Customers Happy Should Be Strategic Move

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You are dealing with a highly agile and mobile consumer base. The advent of digital technology has made people highly extrovert and has given them the opportunity to voice their concerns openly. Yeah, forget about voicing concerns; in fact, they can simply blow your brand out into the nothingness if you fail to address their concerns and keep them happy. So, how are you going to keep them calm and cool? Well, you cannot expect things to go always perfect. You might have a superlative product or matchless service, but at times things will go wrong and that is the nature of things.
Therefore, it is imperative that you find experienced BPO services that can take care of your customer support department. While some profess that it is wise to develop an in-house customer care team, some believe that outsourcing is preferably the best solution. Well, both the viewpoints are valid on their own rights. Let’s have a comparative look.

The in-house team vs. outsource?

Developing an internal customer support team will need you to allocate resources that include technological deployment processes like the CRM software, computers and other related gadgets and devices. You cannot deny the fact that buying these devices, machines, and software will cost you a fortune.

On the other hand, the outsourcing will free you from this investment; in fact, you can use these resources to empower your core competencies. For instance, if you produce AC stabilizer, you might invest the money in product development rather than building a customer support team that will act as a liability in the long run.

When you have the luxury of hiring BPO service provider, it does not make sense to invest money in establishing a customer support department. In addition, the outsourcing company will have trained professionals who will be able to serve your clients intelligently.

The outsourcing organization will also be able to assist you with social media integration in your customer support endeavor. Of course, social media has become an integral part of life. Although it is a virtual platform, the importance of this platform in people’s lives can beat the authenticity of the physical reality.

So, find a service provider that has enough technological capability to serve your clients optimally. The company should be able to offer you measurement tools like the SLAs and KPIs so that you can monitor the service quality. Apparently, a customer support team is not only designed to make your customers happy but also they are formed to improve sales and help in product development process.

The consumer data play a vital role in developing and product and service quality. Make sure that the company offers you analytics and data so that you can strategize your business accordingly.

By choosing a technically proficient service provider, you will empower your business with robust customer management system that will bring better results in long run. So, find the competent service provider and discuss your needs with them. It is time to create a happy and satisfied consumer base.

Preparing Vehicles and Drivers for Hot Weather Conditions

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People in the haulage industry are well aware of the physical demands those who drive HGVs for a living undergo. They endure long hours spent sitting behind the wheel, few chances to pull over and stretch their legs and strained eyes from focusing intently on the open road, all to ensure an on-time delivery. Work in this field already takes a toll on the body – the last thing hauliers need is extreme temperatures.
Yet extreme temperatures can be an unfortunate reality, especially if your vehicle isn’t equipped with air conditioning. And during the hot summer months, with UK temperatures ranging anywhere from 18C to 33C, this can often be debilitating. If you’re one of the unlucky few who have to try to beat the heat with only an open window, read on.

Keeping Your Cool

Although sweating may be unavoidable in exceptionally hot weather, there are some steps you can take to help you survive the heat as you journey from delivery to delivery. Work toward incorporating these cheats into your cab to help you chill out on days when it may seem impossible.

• Make sure you’re dressed appropriately for high temperatures – loose fitting clothing is an excellent choice, while anything tight or heavy will increase your discomfort and make you hotter. It also doesn’t hurt to bring a fresh set of clothes you can change into – this will help you feeling fresh and clean longer! • Keep a cooler filled with ice in your cab for chilled drinks on the go. • Travel early or late as frequently as possible. Dusk and dawn tend to be the coolest hours, so this is the best time to be on the road. Save pit stops for the middle of the day.

Cooling Your Keep

You’ll also want to make sure that your vehicle is properly prepared for warm summer weather.

• Pay close attention to the coolant level and make sure that it remains high enough. Consider storing an extra bottle in your cab. Coolant is used to stabilise the engine’s temperature while in motion – and this is especially important during the hottest time of the year. • Get a sun shield and use it on your windscreen when you’re parked – this will lower the temperature of the inside of your cab (and keep you cooler when you get back in). • Regularly check the pressure of your tyres to make sure they haven’t become under-inflated (when this happens, friction between the tyre and the ground can increase and cause them to wear down faster).

No matter the physical burdens that may accompany long drives, hauliers everywhere know the importance of being reliable with their delivery work. Driving in uncomfortable situations – and especially in uncomfortable temperatures – is something they’re used to and often must do to make sure they get to their destination on time. But that doesn’t mean they have to suffer silently. Hopefully these tips and tricks can help cool our dedicated drivers down.

Norman Dulwich is a Correspondent for Haulage Exchange, the leading online trade network for the road transport industry. Connecting logistics professionals across the UK and Europe through their website, Haulage Exchange provides services for matching delivery work with available drivers. Over 5,400 member companies are networked together through the Exchange to fill empty capacity, get new clients and form long-lasting business relationships.